eHarmony Gets Theirs
Posted by Tino Evangelou on November 21, 2008
Most everybody who has listened to me rant before knows by now my myriad issues with the dating site eHarmony (the original article is no longer up) and its obnoxious and omnipresent advertising campaign. As such, it was good to see it recently get its comeuppance from, of all places, the state of New Jersey:
Online dating service eHarmony said Wednesday it will launch a new Web site which caters to same-sex singles as part of a discrimination settlement with New Jersey’s Civil Rights Division.
The settlement is the result of a complaint New Jersey resident Eric McKinley filed against the online matchmaker in 2005. McKinley, 46, said he was shocked when he tried to sign up for the dating site but couldn’t get past the first screen because there was no option for men seeking men.
I can honestly say that right now I do not care, in this case, about the arguments regarding states interfering in the operation of an online company – I’m merely glad that eHarmony was embarrassed and exposed. After all, everybody deserves love, claims our friend Dr. Neil Clark Warren, unless you’re gay or don’t answer a certain way on their “compatibility test”. How hypocritical. Good on you New Jersey (never thought I would say that) and good on Mr. Eric McKinley, the man who filed the suit.
What was Dr. Warren’s stance on the matter?
The company said that Warren was not giving interviews on the settlement. But attorney Theodore Olson, who issued a statement on the company’s behalf, made clear that it did not agree to offer gay matches willingly.
What a pompous coward. Think about that next the time this douche is on television imploring you to pay him money to find true love for you. On that note, I’m sure there will be a new wave of inescapable, obnoxious advertisements coming soon in response to this.
But for now? Suck it, you fascists.
